Fletcher Method

The AI Presentation Engine

Turn any outline into a finished, on-brand slide deck you present from your own computer — no PowerPoint, no designer, no monthly software.
The Fletcher Method™ — Customer Engine Academy™

Section 1: What This Is (and Why It Matters)

The AI Presentation Engine takes a content outline you've already built — a webinar, an Authority Amplifier video, a SCRIPT VSL, a client training — and turns it into a full slide deck. On-brand. In minutes. Built by AI, presented from your own laptop.

Here's the shift. Most people treat slides as a design project: open PowerPoint or Keynote, fight with templates, drag boxes around for hours, and end up with a deck they use once. Then the next launch, they start over from a blank file. Nothing carries forward.

You don't have a slide problem. You have a template problem. Slides are just HTML — and once they're HTML, you can build them once and reuse them forever. Your title slide, your bio slide, your value stack, your CTA — build each once, store it, and the AI assembles any new deck from your outline. Your slide work compounds for the first time.

This is part of your AI roadmap. You built your AI workspace. You built your Customer Engine content. The AI Presentation Engine is the next layer — turning that content into the visual assets you present and publish. The decks you build here are yours, forever, no subscription.

Section 2: What's in the Kit

The AI Presentation Engine has two pieces you keep, plus two things you already have:

1. The Slide Builder skill

The "brain." It's one file (SKILL.md) that teaches your AI exactly how to turn an outline into on-brand slides — picking the right layout for each section, using your colors and fonts, building each slide as clean HTML, and assembling the deck. It also sets up image generation the first time you want it. You install it once.

2. The Slide Viewer

One HTML file (slide-viewer.html) — your presentation player. The Slide Builder writes your slides straight into it. You double-click it to present: arrow keys to move, F for fullscreen, a menu for all slides. No server, no database, no internet needed once it's built.

And two things you bring:

The whole packet is small on purpose. A skill, a viewer, your outline, your brand. That's it. No complicated folder of files to manage.

Section 3: Setup — Choose Your Tool ~10 Minutes

Setup is a one-time thing. Pick the tool you use most and follow those steps. After this, building decks is just a conversation.

Claude Code or Cowork (Recommended)

This is the best setup — your AI can read your files, write the slides, and (if you want) generate images, all in one project. If you have Claude Code or Cowork, start here.

1

Put the Slide Viewer in your project

Download slide-viewer.html from the Academy and drop it into your project folder (the same place your workspace lives). That's the file you'll present from.

2

Install the Slide Builder skill

Download SKILL.md and place it at .claude/skills/slide-builder/SKILL.md inside your project. (Create the folders if they're not there.) Your AI now loads it automatically whenever you ask for slides.

3

(Optional) Turn on images

Only if you want AI-generated images on some slides. The first time you ask for them, the Slide Builder will ask for your Kie.ai API key and wire everything up for you — one time. Skip this for now if you're going all-HTML. (See Section 5.)

4

Start building

Open a chat in your project and say: "Build slides from my outline." The Slide Builder takes it from there.

ChatGPT or Claude Projects (web)

No project folder? You can run the Slide Builder as a saved project on the web. It works the same — it just can't auto-generate images (you'll add those by hand; see Section 5).

1

Create a project

In ChatGPT, create a new Project (or a Custom GPT). In Claude, create a new Project. Name it "Slide Builder" or "[Your Business] Slides."

2

Paste the skill as your instructions

Open SKILL.md in any text editor, select all, copy it, and paste it into the project's custom instructions field. Now the AI always knows how to build your slides.

3

Add the Slide Viewer + your brand

Upload slide-viewer.html and your Brand Center files (company profile, brand/style guide, voice) to the project so the AI can use them.

4

Start building

Open a chat in the project and say: "Build slides from my outline."

Just want to try it once? You don't even need to install anything — paste the whole Slide Builder skill into any chat and say "build my slides from this outline." Installing it as above is just so you never have to paste it again.

Section 4: Build Your First Deck ~20–30 Minutes

Once you're set up, building a deck is a guided conversation. Here's exactly how it goes.

1

Have your outline ready

You need a completed outline for one of four types: a Workshop/Webinar, an Authority Amplifier Content Video, a SCRIPT VSL, or a Client Training. Don't have one? The Slide Builder will point you to the right builder prompt to make it first — then come back. (Building the outline first is the rule that makes everything else work.)

2

Point it at your brand

The Slide Builder asks for your Brand Center — your colors, fonts, logo, and voice. In Claude Code/Cowork, just tell it which files in your project to read. On the web, it reads what you uploaded. This is what makes the deck look like yours.

3

Say "build slides from my outline"

It classifies your content type, reads your outline and brand, then shows you a quick plan — which slide type each section becomes, and which slides could use an image. You approve the plan (or tweak it).

4

Choose: walk through, or build it all

It asks whether you want to walk through and confirm each section as it builds, or whether the outline's good to go as-is. Pick walk-through if you want control; pick as-is if you trust the outline and just want the deck.

5

Preview in the Viewer

It writes your slides into slide-viewer.html. Double-click it to open the deck in your browser and read through it. Arrow keys to move, F for fullscreen.

6

Refine in plain English

Tell the AI what to fix the way you'd tell a person: "tighten slide 6," "make slide 4 a comparison," "swap the accent to navy." No design software, no mouse — you edit with words.

7

Present

That's it. Save the file and present from your browser, full-screen. It's yours — share the file, host it, or just keep it. No license, no lock-in, no expiring export.

Section 5: Adding Images (Optional)

Most teaching, framework, and data slides look best as clean HTML — no image needed. But a few slides pop with one: your cover, section dividers, problem slides, and your closing CTA. Images are optional, and you turn them on only if you want them.

The rule is hybrid: the text stays in HTML (crisp, on-brand, perfectly spelled) and the AI generates only the picture behind it. Never let AI put words inside an image — it misspells and goes off-brand. Text in HTML, picture from AI.

In Claude Code / Cowork

The first time you ask for an image, the Slide Builder asks for your Kie.ai API key (from kie.ai → API Keys), saves it once, and wires up image generation for you. After that, it just generates and drops images in automatically — you never paste the key again.

In ChatGPT / web

The web tools can't run the connector. Generate the image yourself in Kie.ai's web app, then tell the Slide Builder which image to use on each slide. Same hybrid result, a couple more clicks.

Cost is tiny. Images run about 10 cents each through Kie.ai, billed to your own account. A whole deck of image slides is usually a dollar or two — and you only image-up the few slides that earn it.

Section 6: Tips for Great Decks

Section 7: Common Mistakes

Don't

Try to write your outline inside the Slide Builder. It builds slides — it doesn't build the outline.

Do

Build your outline first with the matching builder (Workshop, VSL, Authority Amplifier), then bring the finished outline here.

Don't

Expect it to invent testimonials, stats, or results to fill a proof slide. It won't make those up — and you wouldn't want it to.

Do

Give it your real testimonials and numbers. If you don't have results yet, tell it — it'll use your own story as the proof point instead.

Don't

Treat every deck as a from-scratch design project (the PowerPoint habit).

Do

Build your templates once and reuse them. The second deck takes a fraction of the time of the first.

Heads up: the single-file Viewer opens with a double-click and works offline. The power-user "/slides/ folder" option (separate slide files) can hit browser security on a double-click — if you go that route, use it inside your AI tool's preview or a simple local server. For most members, stick with the single file.

Section 8: What's Coming Next

Slides are one output of your AI system — not the whole thing. Here's where this fits:

AI System AI Content AI Presentation Engine Pages & Lead Magnets AI Agents

You built your AI system (your documented brain), then your content (MDM, SCRIPT, outlines). Now you're turning that content into the visual assets you present. Next, we'll teach you to use the same approach for your landing pages, lead magnets, and eventually AI agents that run parts of your business. The same engine makes them all — and the templates you build now carry forward.

Ready to build your first deck?

Drop the Slide Viewer into your project, install the Slide Builder skill (Section 3), grab one outline you already have, and say "build slides from my outline." Your first deck takes about half an hour. Every one after that takes minutes.